I am a big fan of college sports, especially football and basketball. I think what I like so much of them, such as team work with individual abilities to produce, air, discipline and effort to achieve positive results. Another thing they have in common is that they are contact sports. This means that if you are not in contact with the players on the other side of the ball, you can not succeed. The parallels to business are astounding.

Successful companies are those that leave and find ways of contacting you with your prospects and customers. May I know this sounds obvious, but it is not as clear as it might seem at first glance. It is certainly not easy to achieve, at least not for most of us. Traditional forms of contact are not as effective as they are used. New forms of contact are not easy to understand and apply. What is an entrepreneur to do?

First you must decide what kind of contact is best for your business. If you think there are actually two types of business contact. We call a type of transaction (T) and type-2 ratio (R). Both ways can work to produce revenue for the right deal. The contacts are more frequent in transaction volume of retail sales in the amount and are especially common on the Internet. They are usually the product and is due to the advertising, pricing, brands and availability. Relational contacts and more people are driven by services and credibility, service, information and relationships. If you have a big box store, you can probably rely on transactional contacts. If you have any other company, relational contacts are essential.

Construction and maintenance of contact relationship is more complicated than ever before. Used to be that their relationships with local networks and links built to support marketing and advertising to increase the number of contacts. All that remains very important, but knowing more and more local companies have, and use the tools available to Internet-based "social media" networking. There are so many things here that I can not even start going into all of this message. I would like to move an activity to help you, will point to.